The present invention relates generally to a shelf divider system for retail store product storage and display. More particularly, the present invention enables organization and presentation of a wide variety and types of products. A plurality of shelf dividers attach substantially perpendicularly to a pair of base strips. This perpendicular attachment is accomplished by inserting snap-fit pegs on the bottom of the shelf dividers into an array of mating holes formed in the base strips. Each adjacent pair of dividers forms a product organizing channel to keep the products in neat rows on the store shelf. Product paddles slide through the product organizing channel. An elongated pull ring attached to the product paddle causes products to move through the product organizing channel across the product shelf toward the front edge of the product shelf.

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